Yorkshire Sculpture Park

A bespoke e-commerce, CRM and website, resulting in a 200% increase in monthly transactions.

The Problem

YSP's original site had a lack of features and flexibility. This was combined with organisational data that needed centralisation and security management.

The Client

YPS is the number one tourist attraction in Yorkshire and a truly unique visitor experience. Their existing management was based around several systems and spreadsheets of data.

The Solution

Unlike their sculptures, YSP doesn’t stand still. That’s why we delivered a completely bespoke website and CRM solution, hand-built specifically for the park.

The Outcome

An ongoing project to grow and manage YSP’s customer relations and data, whilst building and maintaining a web presence since 2012.

Doubled monthly transactions
73% boost in conversions from social referrals
Sold over £350k worth of KAWS dolls in 5 days
Products per purchase increased by 150%

The Deliverables

Friends membership management and renewals
Direct debit integration
Customer Relation Management system
Marketing history and dynamic newsletter generation
One-off campaign creation
E-commerce
Event management

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