Theatre Royal Newcastle

A bespoke website with AWS and Tessitura theatre management integration.

The Problem

Revitalising a non-responsive site that gave mixed messages and low conversion rate – their site design was convoluted and information heavy, weakening its ability to sell tickets and creating a disjointed user experience.

The Client

The Theatre Royal is one of England’s leading theatres. The UK Theatre Awards crowned them the ‘North East’s Most Welcoming Theatre’ four years in a row, so they needed a website that mirrored that welcome and gave a seamless experience.

The Solution

A redesign of the site with a focus on the shows and ticket conversion, based on a newer version of Tessitura at the helm. Amazon Web Services was used along with load balancing and EC2 to ensure a stable environment for high demand sales events.

The Outcome

A 50% increase in conversions through e-commerce and the site also garnered positive feedback from new and existing users.

The Deliverables

Tessitura TNEW integration
AWS hosting infrastructure
Google Analytics e-commerce reporting
Responsive design

Theatre Royal Details Page
TNEW Theatre Royal Integration
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