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Have you ever found yourself asking similar questions to these: Why should I be doing digital marketing? What’s the benefit for my business? Our website isn’t that important to our business, so why would we do it?
At COALFACE we firmly believe that every business should be doing some form of digital marketing whether it be local search marketing, working on an SEO campaign for keywords that are relevant to their business or running a pay per click Google ads campaign. The opportunities are endless and the potential return for the business is vast if the right digital marketing strategy is adhered to.
Why should you choose Digital Marketing?
Ultimately for every business it comes down to justifying the cost versus the return when any type of marketing campaign is implemented. How many people can I get to see what I do and how many of those can I convert into real paying customers? The problem with many traditional marketing activities (not all of them) is the inability for you as the business owner to understand your real return on investment, how effective your marketing activity is and what results it can deliver for your business.
With digital marketing, whether it be SEO, Social Media or Adwords you have the ability to measure, review and improve. It’s not just a nice to have, it’s a must have. To better understand how you can acquire more customers you need to know how much it costs you to get one, what you’re willing to spend to acquire a customer and how you can continually improve your return on investment.
Digital marketing gives you that opportunity and it is something you should take advantage of. Always take the time to thoroughly assess traditional vs digital channels and make sure you talk to a digital marketing agency that understands the importance of conversion tracking, reporting and return on investment monitoring.